Art as Reconstruction of its Experience: Mediacies in the Work of Thomas Moor
Peter J. Schneemann

(Original: Kunst als Rekonstruktion ihrer Erfahrung. Mittelbarkeiten im Werk von Thomas Moor)
Translation from german to english: Kate Whitebread


It is a dictum that modernism was inclined to articulate as both utopia and doctrine: the experience of art is an experience of immediacy. With concepts of presence and simultaneity, art history evokes qualities that speak to the discourse surrounding aura, the original, and authenticity. If the perception of art is described in a concrete situation, however, framed by institutional rules and shaped by social rituals, a much more complex game begins to emerge. Various mediacies, temporalities, and systems of references come into force. The function of the frame – the “parergon” – shifts into focus, as well as subsidiary paratexts, para-images, and other “auxiliary media”.

On the one hand, perception becomes more concrete in our conduct towards a work of art, in our “interactions” with it. How closely do I approach? What are the instructions for navigating between distance and touch? Which senses are prioritised? How does my own body relate to the physicality of the work of art? Am I offered a seat? Can I linger a while, or even reach out to touch? Am I called to perform as an extra within an interactive setting, which then turns others into spectators?

On the other hand, the idea of an immediacy of perception as an innocent or pure setting is also offset by an individually contaminated horizon of experience. Be it consciously or unconsciously, we situate the respective work within a frame of reference that is characterised by personal association, delimited by historical discourse, or entangled with popular culture and the world of commodities. Intericonic references cannot be separated from the experience of an individual work of art, nor isolated from the rituals that we follow in galleries and museums. “Presentness” in the contemplation of art is overlaid with anachronic moments of expectation and memory.
Viewers become acutely aware of this highly complex superimposition in the increasingly numerous exhibitions and displays that operate between reconstruction and actualisation. The perception of art here can be described as an afterlife, a re-enactment of specific perspectives. The work’s historical situation is augmented by past processes of reception, by historical distance, and the contemporary audience’s “horizon of experience” (Hans-Georg Gadamer), shaped by contemporary frames of reference. In the work of Swiss artist Thomas Moor, both these forms of engaging with expanded modes of perception run like a common thread through his various groups of work.

His questions and approaches are reflected in an exploration of very different media and strategies, ranging from installation settings to documented performances to painting. The chronology of these projects yields a surprisingly rigorous narrative: the early performances delineate a field of observations in the operating system of contemporary art and playfully adopt gestures of historical institutional critique, which questioned the rules of spatial and social inclusion, directed attention to the frame, and thereby examined the significance of context. The artist Louise Lawler panned her camera in a way that, say, the seating bench of a museum or the storage grilles become visible as part of the institutional apparatus. What power structures and control mechanisms do we so often prefer to overlook? In the current debate surrounding the climate catastrophe, Moor’s thermo-hygrographic drawings Climate Control (2014–2016) seems particularly topical. The recording of the artificial climate of a museum space, controlled in accordance with the obligation to preserve artefacts, itself takes the place of the artwork.

The interest in a vocabulary of presentation links the Storage Unit Shows (2012), which connect the place of preservation with the social element of the exhibition space, with the Mood Paintings. They cite and displace the exact wall colours of various exhibition spaces in new exhibition locations. The reproduced painted surface then attains the status of a modernist monochrome statement.

Touching Tangibles is the title of a much-noted performance series that Moor produced as a slide show documentation in the context of the Kiefer Hablitzel Award at Art Basel. We see a figure in a white overall interacting with artworks in exhibition contexts and in private collections. The figure’s movements develop a semantics of affect, creating gestures full of tenderness and care. The figure rehearses forms of touch that would usually be strictly prohibited to viewers. But the figure in white also has a generic aspect, beyond any individuality or social category. As a “dummy” it recalls architectural models of museums, filled with little placeholder figurines of prospective future visitors. The institution of the museum requires “viewers”; they are addressed as a target audience and conceptualised as particular “types”.It appears significant how in the past few years the physical “interaction” with art has been reconsidered.
Despite an increasing acknowledgment of the reception process as a constitutive element of the concept of art, it is striking how art historical illustration for decades excluded viewers from installation shots. It is only in recent publications that images of the audience begin to surface. Art handling – the repositioning, de-installing, transportation, and installation of artworks – expands pure contemplation into the dimension of physical approximation. The sense of sight does not shift the position of a work, but art handling combines touch with attentive care. Each handprint leaves a trace of sweat that might damage a surface. In this context, the white overall seems like a reference to the mandatory white gloves. Moor has experience in this field and observes the complex implications of art handling from an artist’s perspective. As such he also pays particular attention to the filmand fabric-wrapping of works. What is often carelessly discarded as logistical waste Moor employs as a cypher of presence and absence.

Contact with a precious, fragile work of art charges the packing material like a relic. In place of the work, the wrapping film and papers, the “artificial” synthetic materials themselves become fragile and auratic objects of contemplation – ex negativo. We search for the imprint as a second-order image. Cultural history demonstrates a rich tradition of imprints and traces on wrapping cloth. In Moor’s work there is an additional layer, pertaining to unlocking the dialectic of value and trash, reminiscent of works by Jimmie Durham or David Hammons.

Since 2019, Moor has been engaging more intensively with the medium of painting, which he employs as a medium of repetition and reproduction and as a strategy for analysis and review. He focuses on the imagery of advertising and of art history, or more precisely, the educational media of the history of art. Copy and reproduction operate in the interstice between original and repetition, presence and documentation, reality and appropriation, which is a focal point of his interest as an artist. Here he traces the stratifications that have accrued in the aesthetic of the secondary.

The aura of iconic installation shots, copied from the glossy coffee table books of art history, multiplies in Moor’s large-scale painting Dome (2021). Giovanni Giacometti’s sculptures populate the cathedral of art like extras on a stage. The book’s centrefold creates a false diptych. Between homage and deconstruction, these icons celebrate the medium of painting. Moor’s “history paintings of art history” focus on Giacometti, but the discourses of the paragone here prove less about a competition between sculpture and painting than between iconic documentation and the presence of painting. We are confronted with a chapter in media history that goes beyond a self-referential game. This becomes particularly clear when Thomas Moor explores images of nature. In his series Corporate-Realism (2020) he copies the “nature labels” that involve us as consumers in the construction of nature as a commodity and a fiction of aspirational longing. Nature becomes a design that is always to be understood as a secondary, exalted, remembered, and imitated image. Revealed as an ideological construct, the environment is shown to serve didactic and economic functions through its supposed depoliticisation – very much like art.


Published 2024 in Value Voyage

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